Vivid has unveiled TV creative to support the launch of its new squeezable plush range, Splishies.

The range brings innovation to the marketplace in that it combines plush, water filled bellies and glitter in one product. Marketing activity will include a digital campaign (including You Tube animated music video) and TV advertising from 26th January across CITV, Disney Channel, Nickelodeon and Cartoon Network.

The work was commissioned from London based creative agency, Superhero.

Tom Williams, Superhero creative director, commented: “Superhero was tasked with creating a desire to Splish. We wanted to showcase the unique and addictive nature of the product through equally unique creative that demands attention and starts conversations.”

Cathy Prowde, brand manager at Vivid, commented: “Splishies is the big new launch for 2019 from Vivid and we wanted to challenge the norm with the creative and ensure it was upbeat, fast paced and unique. The team at Superhero has encapsulated the fun and energy of the brand perfectly in the creative they have developed. We are really excited for when this airs.”