Christopher Watts will join Engino to lead sales in the UK & Ireland, and have a strategic input across all international markets for the company.

As a toy industry veteran, Christopher has held senior UK and international roles at Meccano, Playmobil, Corgi, Epoch and most recently with Click Distribution.

Founded in 2004 by Costas Sisamos, Engino believes its system is one of the most advanced and versatile three-dimensional construction toy in the market today, offering unique opportunities for creation for both children and adults alike. The construction toy comprises of a system of multi-faceted rods and connectors that share unique geometrical features that allow connectivity on up to six sides simultaneously.

Engino is one of the fastest growing companies in the field of STEM & Robotics, and one of very few in the industry that has invested significantly to establish a European fully automated factory, introducing vertical integration, from conception to manufacturing and retail.

Founder, Costas Sisamos, commented: “Christopher has joined Engino at an exciting time, we’re investing significantly in new product and continuing to expand into new markets. Our support in the UK from both retail and the education channels has been very encouraging, and the experience that Christopher brings to his new role as VP Sales will ensure the continued momentum and ongoing support for the omnichannel appeal of our STEM focused product ranges.”

Christopher added: “I’m thrilled to be joining the company at this point of its evolution. With the growing emphasis on STEM learning within the education curriculum, Engino’s range focused on products that deliver true STEM content to match in a fun and engaging way is being very well received.

“In establishing the UK subsidiary we will have a distribution hub and sales / marketing team to support both our retail and education sector partners,” added Costas.

Christopher can be contacted on c.watts@engino.com or +44 (0)7764 583468