Eolo Toys has thanked UK distributor Character Options and highlighted the role of social media in Jiggly Pets’ success.

Hailed by Eolo as a worldwide sensation, the Jiggly Pets brand has sold over 2m pieces globally since its inception in 2020. Off the back of its success, the company is now eyeing rapid expansion of the Jiggly Pets business, with new toys set to launch for the second half of 2022.

The brand has established a strong presence in a number of countries, most notably the United Kingdom where Character Options is Eolo Toys’ local partner. With new launches this season, meanwhile, markets such as the United States, the Nordics, Israel, Italy and Brazil are the most recent brand followers.

TanTan the Orangutan is one of the best-selling products. Its success has been boosted by kids across the globe sharing their dances and content featuring TanTan on social media: kids love laughing along with this adorable and amusing orangutan as he shakes his booty and shows off his cool moves. As a result of Jiggly Pets’ tremendous impact on the digital space, brand awareness is rising.

Laura Atorrasagasti, Eolo Toys marketing manager, commented: ” We have achieved more than 40m impressions and a high interaction rate on various social media platforms. We are seeing tremendous growth with this property as a result of its online presence. In this day and age, kids love to consume digital content as well as share their own productions, which is why our products make the perfect party companions for fun and creative experiences.”