Acamar Films, producer and distributor of award-winning animated pre-school series Bing, has released an updated version of its dedicated Bing app, Bing: Watch, Play, Learn.

Developed for little fingers and growing minds, Bing: Watch, Play, Learn is a toddler-friendly destination for Bing episodes, games and activities. Still free from advertising, the new version of the app now includes new audio content such as Bing audio stories, songs and playlists. Families can explore the entire offering of the app for free for seven days after which they can decide to subscribe for full-content access or enjoy the limited version without payment. Bing: Watch, Play, Learn is available on Amazon, Android and iOS.

“We’ve taken great care to ensure that Bing: Watch, Play, Learn truly makes sense for young children, meeting their abilities and engaging their attention,” said Claire Brossard, executive director, Digital Strategy, Acamar Films. “For those looking for a way to entertain their toddler safely while also supporting their development, Bing: Watch, Play, Learn is an ideal destination for games, episodes, audio and more,”

The UK version of Bing: Watch, Play, Learn contains all 104 Bing episodes available to stream, download or cast to a television. The app also features themed, as well as timed, back-to-back collections of Bing episodes. Grown-ups can select a specific length of time for their children to watch the animated series that follows three-year-old Bing as he encounters the many firsts and unexpected experiences of pre-school life.

The UK version also includes 27 skill-building games for toddlers which cover a wide variety of play types including a dress up game where children can decide on outfits for Bing, Sula, Coco and Pando. Other game formats include pairing games for exercising memory, search & find games as well as a rhythm-action skipping game.

Outside the UK, the app is localised and available in a variety of international territories including Italy, the Netherlands and Canada. The full offering of the app will differ from territory to territory depending on the content distribution agreements already in place. Games, activities and music will be available across all versions of the app.

Bing: Watch, Play, Learn has been downloaded over 2.8m times since the initial launch of the app in September 2019.