And they’re off! Toy Trust Around the World in 80 Hours fundraising event starts today

Published on: 11th June 2021

The event starts today, and Toy World would like to wish good luck to all the companies and brave souls participating.

The toy industry has taken up the challenge to collectively circumnavigate the globe in 80 hours by any non-motorised means, with the event kicking off at 9am today. You can read more about the event here.

Spearheading the challenge are entrants from the BTHA, which founded the Toy Trust, the UK toy industry's charity. Other companies taking part include:

  • Keycraft Global
  • Making Things Studio
  • Character Options
  • The Entertainer
  • Evolution PR Ltd
  • Flair Leisure Products
  • Generation Media
  • Giddy Goat Toys
  • Giraffe Insights
  • Golden Bear Toys
  • Goliath - Vivid Imaginations
  • Gravity DDA
  • Hasbro UK
  • Hasbro Germany
  • Hasbro Newport
  • Hasbro South Africa
  • Jakks Pacific
  • Jazwares
  • John Adams Leisure Ltd
  • K2S Media DMCC


  • Mattel
  • Mattel Licensing UK
  • Play in Mind
  • Playmobil UK Ltd
  • Pumpkin Projects
  • Rainbow Designs
  • Retail Monster
  • Seven Towns Ltd
  • Spin Master
  • SuperAwesome
  • Thames & Kosmos UK
  • The Entertainer - Yeovil
  • The NPD Group
  • Toymaster HQ
  • ToyNews/
  • Virgin Megastore MENA
  • Vivid/Goliath Group
  • VTech Toys
  • Wizards Toys

Having firmly pledged to continue its support for UK children’s charities, many of whom have seen their income severely impacted and, in some cases, completely depleted during the Covid-19 pandemic, the Toy Trust will use the proceeds of this event to support two UK based children’s charities that provide essential mobility to children who would otherwise not have access due to long NHS waiting lists. Funds will provide specialised trikes, bikes, wheelchairs and walking aids as well as other important mobility apparatus for deserving children. You can read more about the work of myAFK here and of Handicapped Children’s Action Group (HCAG) here.

Organiser Matt Jones of the Toy Trust told Toy World: “We’d like to thank everyone who is taking part in what we hope will be a fun and rewarding weekend. As usual, the response from the trade has been phenomenal, good luck to them all!”

Matt can be contacted for last minute queries on, or see the event website here.

Don’t forget to share your pictures of the event on social media. Use the hashtag #toytrustaroundtheworld to get involved.



Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls