Target Darts has created a new team to help launch darts into the toy channel, starting with hero line the Luke Littler Magnetic Dartboard Set.

Target Darts, sponsor of teenage darts sensation Luke ‘The Nuke’ Littler, has plans to capitalise on Luke’s rise to fame by creating a new Sales and Marketing team dedicated to launching the skyrocketing darts opportunity into the toy channel.

Jamie Tank, formerly of VTech and Schleich, heads up the team as Toy Sales manager, and is joined by Paul Dearlove, as Trade Marketing manager, who began his career in the toy industry at MY Sports & Games, former sponsors of darts royalty, Phil ‘The Power’ Taylor.

Jordan Baker, Sales director at Target, said: “We’ve been experiencing significant growth in the traditional darts category for the past few years, and this has gone through the roof with Luke Littler’s debut at the World Championships at the end of last year. We recognise the significant potential to expand our offer with product suitable for the toy space, and we’re using Jamie and Paul’s toy industry experience to help us achieve this.”

Jamie added: “I’m really excited to be joining Target and working with toy customers to take advantage of the amazing increase in the popularity of darts, led by Luke Littler.”

This sentiment was echoed by Paul who said: “The toy market has long been crying out for something new and innovative to excite retailers and consumers alike, and we hope that Luke Littler’s widespread appeal to such a broad audience will help to do that.”

Jamie can be contacted by e-mail at jamie.tank@target-sport.co.uk and Paul can be contacted at paul.dearlove@target-sport.co.uk.

Target Darts has released its hero line, Luke Littler Magnetic Dartboard Set, which includes a double-sided magnetic dartboard, with four sets of magnetic darts, hanging hook and throw line, and allows young children to emulate Luke, whose own journey began when his dad bought him a magnetic dartboard.

The Luke Littler Magnetic Dartboard will be available in an eye-catching FSDU to maximise retail appeal and ease of merchandising, and there will be a further FSDU option with a wider range of products. The Luke ‘The Nuke’ Littler range also includes a Dartboard Set and Cabinet Set, as well as a range of darts and wallets, with further toy product already in development.

Target Darts has already seen unprecedented demand for its Luke Littler darts range, and is expecting great success with its brand-new range of products suitable for the toy market.

Matchbox has unveiled the Matchbox Mercedes-Benz G 580 with EQ Technology die-cast car, made with recycled metal and ISCC-certified plastic.

Mattel has announced the Matchbox Mercedes-Benz G 580 with EQ Technology die-cast car. The new die-cast vehicle was created to celebrate the Mercedes-Benz G-Class and the recent reveal of its all-new electric model. Matchbox has unveiled that the realistic and highly detailed model which features recycled metal and a minimum of 81% ISCC-certified plastic, highlighting how Matchbox is evolving its product offerings.

The Matchbox exclusive 1:64th scale replica die-cast features true to life details that embody the spirit of the G-Class. The Mercedes-Benz G 580 comes in a Manufaktur south seas blue magno, with black interior. It’s made with 99.5% recycled metal, features one-of-a-kind packaging with textured paper and a base that attaches to the lid for a unique home display for car enthusiasts and collectors to enjoy. Matchbox has stayed true to its commitment to using more sustainable materials, while also providing fans with premium materials that feel authentic to the Mercedes-Benz all-new electric G-Class.

“We’re thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space, culminating in this momentous release of the first Mercedes-Benz all-new electric G-Class,” said Roberto Stanichi, global head of Vehicles at Mattel. “We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials, while simultaneously bringing fans realistic replicas of their favourite cars.”

The Matchbox Mercedes-Benz all-new G-Class die-cast car expands upon Matchbox’s Driving Toward a Better Future campaign, introduced in 2022. This initiative champions greener play experiences by integrating electric vehicles in its product range, aligning with its goal to achieve 100% recycled, recyclable or bio-based plastics in both toys and packaging by 2030.

“We are very pleased that our all-new Mercedes-Benz G 580 with EQ Technology, the electric model of our off-road icon, is making its way into the versatile model range of Matchbox cars,” said Michael Knöller, head of the Off-Road Vehicles division and CEO of Mercedes-Benz G GmbH. “We are convinced that it will find its way to many enthusiasts — even outside the G-Fans community.”

Later in the year, the Matchbox Mercedes-Benz all-new electric G-Class die-cast car will also be available in Matchbox’s Moving Parts Series, which features Manufaktur classic grey non-metallic and movable doors that provide added authenticity, realism and drive storytelling. All Moving Parts vehicles are made using recycled metal and a minimum of 51% ISCC-certified plastic.

The Matchbox Mercedes-Benz all-new electric G-Class premium version will be available in limited quantities exclusively at www.mattelcreations.com for £30 RRP on 30th April. The Matchbox Mercedes-Benz all-new electric G-Class die-cast Moving Parts Series will be available at UK retailers nationwide this fall for £4.29.

Click here to learn more about Mattel’s sustainability goals or visit Matchbox to learn more about the brand’s sustainable efforts and products.

Devlin Lindeque has joined Associated Independent Stores (AIS) as interim director of Fashion, Toys and Sports.

Devlin Lindeque brings over 20 years of experience to AIS, including at Disney, Mothercare and Merlin Entertainments, with expertise in leading buying and design teams, as well as constructing and developing ranges across multiple product categories.

Devlin will be leading the Fashion, Toys and Sports product areas, ensuring that the AIS Membership is supported by retail expertise for independent retail, connecting a community of members, suppliers and the AIS team of experts.

Devlin said: “I am delighted to have joined AIS, the largest retail buying group for independent retail across the UK and Ireland. I look forward to working with the team and developing the Fashion, Toys and Sports product areas, and I am excited to meet and collaborate with AIS members and suppliers.”

Sue Kemp, managing director of AIS, added: “I am thrilled that Devlin has joined the AIS senior leadership team, bringing his wealth of experience and expertise to the organisation and our members. I am very much looking forward to working with him and welcome Devlin to the AIS community.”

At AIS, plans are well underway for the INDX Toy & Gift show taking place at Cranmore Park from Tuesday 3rd September to Wednesday 4th September 2024. Providing visitors with an exclusive chance to stock up for the Christmas period and preview upcoming products for 2025, this two-day event is open to retailers of all sizes and the organisers guarantee an unforgettable experience, and this year will have a Heritage theme.

Autumn Fair’s New Business Pavilion aims to put the next generation of creators on the retail map.

Autumn Fair has announced the launch of a New Business Pavilion, designed to support small businesses and the next generation of makers and creators, helping put their products on the map and reach thousands of buyers nationwide.

100 New Business Pavilion ready-to-exhibit entry level price packages are available and include space at both Autumn Fair taking place from 1st – 4th September 2024 at NEC Birmingham, and Spring Fair from 2nd – 5th February 2025.

As the destinations for buyers to explore new and captivating products from some of the most coveted brands in retail, the packages have been curated to give retail’s future leaders a chance to reach a new marketplace, learn from seasoned businesses and be part of the future of retail with Spring and Autumn Fair.

The packages are offered across all sectors, including The Summerhouse, a curated home for style-led and on-trend interior accessories and gifts, as well as Home Living and Décor, Gift, Beauty and Wellbeing, Greetings Cards, Stationery and Wrapping, Kids, Toys and Play, Everyday and within Moda, Clothing and Footwear, Fashion Accessories and Jewellery and Watch.

Soraya Gadelrab, event director of Autumn Fair, said: “We are very excited to launch our New Business packages, tailor-made for small businesses to help them put their products in front of key, purchase-ready buyers from leading stores like Marks & Spencer, John Lewis, Tesco and Dunelm, as well as thousands of independent retailers. This opportunity also helps businesses who have never exhibited before to meet and learn from the best by joining the 800+ seasoned makers, creators and product sellers while at the show.”

New Business Pavilion exhibitors will be able to showcase their products at two of the UK’s biggest retail trade events – Autumn Fair 2024 and Spring Fair 2025 – within a large pavilion of other new businesses ready to make the next step selling their products to business across the UK and Ireland. From open plan displays to creative showcasing solutions, new businesses will be able to amplify their presence and products to key buyers at both shows.

Exhibitors will also get access to exhibitor playbooks and association support, dedicated marketing initiatives to support their business and ongoing support from a dedicated account manager.

Spaces are limited but applications are now open – click here to apply.

Rainbow Designs has announced the expansion of its Key and Nationals Account Team, as it welcomes Kristina Sundby to the Rainbow family.

Kristina Sundby immigrated to the UK from Norway in 2020, and joins the team as a National Account manager, bringing strength and depth to the team with over seven years of retail experience in categories including party and celebrations.

Rainbow Designs‘ licensed character ranges, that include Paddington, Harry Potter, Peter Rabbit and Disney’s Winnie the Pooh and The Lion King, give Kristina plenty to get excited about this year.

“I’m eager to embark on my journey in the nursery, gifting and toy industries, working with these true heritage brands, and bringing joy into little ones first years,” said Kristina. “It’s hard not to fall in love with our products, and I’m looking forward to working closely with our existing and new retailers in the nursery and toy categories.”

Gary Hughes, National Accounts controller for Rainbow Designs, has welcomed Kristina to the team. “Kristina’s ambitions align with ours, and coupled with her experience, make her the perfect fit for Rainbow,” said Gary. “We’ve so much to offer retailers that she can cultivate, and I’m looking forward to seeing the impact she will inevitably make.”

Rainbow Designs has been developing and creating high quality soft and wooden toys for the nursery, toy and gift industries for over 50 years. Rainbow’s licensed portfolio and collections include Harry Potter, Paddington Bear, Peter Rabbit, Disney’s Winnie the Pooh, Mickey Mouse and The Lion King, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, Snoopy, We’re Going on a Bear Hunt, Bagpuss, Maisy, Giraffes Can’t Dance and The Snowman and The Snowdog ranges.

Moose Toys and Universal Products & Experiences are releasing a new toy line for the Despicable Me franchise, ahead of a new movie this summer.

Moose Toys, in collaboration with Universal Products & Experiences, is bringing one of the biggest global animated franchises in history, Illumination’s Despicable Me, to shelves. The extensive line of action figures, playsets, roleplay and collectibles, as well as co-branded toys, including Moose’s Heroes of Goo Jit Zu, will range in price from £2.99 to £32.99 in the UK. The toy line is available ahead of the theatrical release of Illumination’s Despicable Me 4 on 3rd July 2024.

“There are a number of firsts in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and US marketing, licensed brands at Moose Toys. “The melding of the innate subversive humour, friendship and fun that is embedded into the DNA of Illumination’s Despicable Me brand, paired with our Moose innovation, is sure to enhance the playtime experience.”

Moose Toys has brought to life many of Illumination’s most popular Minions, as well as new Minions, ahead of Despicable Me 4’s release.

The Ultimate Fart Blaster, a 14-inch-long fart-making weapon, has always been a fan favourite, but this is the first time that it has lights, fart sounds and shoots scented fart rings that travel up to six feet away. The blaster comes loaded with two fart formulas that produce rings that smell of banana or farts. Each bottle of fart formula produces up to 5,000 fart rings and blasts. There is also the Minion-inspired Mini Fart Blaster.

A Minion has been reimagined in a mega form, and in the Transformation Chamber playset, kids load an AVL agent version of Jerry and his accessory rock into the chamber’s hatch, turn the levers and the chamber door will open to reveal a five-and-a-half-inch mega Jerry figure. When discs are put in Jerry’s mouth, he’ll spit at a variety of targets located throughout the playset.

Four-inch versions of fan favorites Dave, Tim, Gus and Mel each include an accessory that allows them to exercise their power, just like in the movie. Mega Dave comes with an attachable smoke cloud, Mega Mel comes armed with a projectile, Mega Tim has tornado arms and Mega Gus launches from his display stand.

Despicable Me Minions Dave and Tim have joined the licensed line of Heroes of Goo Jit Zu figures. These two stretchy figures are already in their Mega Minion form and can stretch up to three times in size, always coming back to their original shape.

Mini Mayhem Figures is a cast of 20 two-inch collectible characters from the upcoming movie that arrive in a single- or themed four-packs. Core fan favourite characters and new figures strike movie moment poses for kids to create scenes from the movie or imagine new mayhem.

AVL Deluxe Minions Mel and Dave are sporting their AVL suits with unique detailing. Each Minion comes with two recognisable accessories; Mel has a grappling hook and goggles, while Dave has a blaster and AVL coffee mug. Measuring more than 5-inches-tall these oversized Minions feature glass eyes and 10 points of articulation.

The Despicable Me 4 line is available now. For more information on the new collection and more from Moose Toys, visit www.moosetoys.com.

Panini’s Official England Sticker Collection Tournament Edition 2024 is available now, with 387 stickers to collect.

Panini has announced the launch of the eagerly anticipated Official England Sticker Collection Tournament Edition 2024.

Featuring 100% official kits and packed full of past, present and future Three Lions stars, plus elite players from four of Europe’s greatest national teams, Panini says the collection is the ultimate companion to the summer of football.

The collection boasts 387 stickers, including 130 special stickers. Collectors can kick start their collection with a starter pack that includes an album plus five sticker packets.

Commenting on the collection, Katie Gritt, head of Marketing for Sport at Panini, said: “The Official England Sticker Collection Tournament Edition 2024 has landed, ready for football fans to collect their favourite England players ahead of what promises to be a memorable summer of football. As well as the current England squad – and the favourite players from France, Germany, Italy and Spain, all in 100% official kit – this must-have collection features England Legends, Next Gen players and amazing facts and stats on Europe’s biggest superstars. It’s the sticker collection to have this summer.”

Panini’s new collection features a Legends series with the likes of David Beckham, Paul Scholes and Wayne Rooney, all available to collect.

Former Liverpool and England star, Steve McManaman, who also features as a Legend in the series, said: “It’s a really proud moment being included as a Legend and those specific stickers standing out with a unique design. My 12-year-old boy will be talking to his mate about the stickers in the new collection, and now his dad is on one of them. For football lovers, sticker collections and the quest to try and fill up your book, is one of the great memories of growing up.”

The Official England Sticker Collection Tournament Edition 2024, is available now at www.panini.co.uk/englandstickers and retailers nationwide.