Character Options all set for Character Kidz Big Weekend

Published on: 29th July 2021

Character Kidz Big Weekend annual influencer event will see 65 junior content creators take part in three days of big reveals this August.

Character Options has unveiled details of its annual exclusive influencer event which will take place from 6th-8th August. Now in its third year, the Character Kidz Big Weekend is back with a virtual extravaganza that promises a festival of videos, stories and TikTok coverage to announce all that’s new from Character Options for Autumn 2021.

Speaking about the event, Mark Hunt, Character Options’ marketing manager said: “Last year, we had to make our event virtual, which actually took it to the next level – we had a massive response and the quality of the content was first class. The focus will be on our top toys for the season and our core brands which will be well represented, including Heroes of Goo Jit Zu, Treasure X, Jiggly Pets and InstaGlam Glo-Up Girls.”

This year, 65 Kidfluencer channels and their families will be involved, with each receiving props and products to host their own Character Kidz celebration over the three-day event. Every channel will be tasked with highlighting specific products, ensuring focused activity across the entire collection. The event will open with a 17:00 Confetti Display on Friday evening, and will continue all weekend.

In addition to the product launches across the weekend, focus events will see the kids creating golden hours of themed activity, including a Glo-Up Hour of getting ready for the weekend with the new Glo-Up Girls, a Take Time to Chill activity with Chill Factor, 60 minutes of Mash’ems Madness, a Dino Quiz Hour with the new Squeakee Dino and Treasure X Dino Gold and much more.

Social media and YouTube will be flooded with coverage across the weekend, with timed activities to add to the buzz; these activities will be organised via the hub and Character Toys Instagram page. The aim is to achieve five million Instagram impressions, and to deliver two million YouTube views in just a few days.

Channels taking part include Splat Kids TV, Little Lady C, Patience’s Magical Toy Emporium and Toys Fun Fam.

Ryan Timmans, father and sometimes star of Zachary Toys and Fun, said: “The Character Kidz event is always an occasion not to be missed for us and even more so now that it’s a whole weekend. Working together with Character Options to promote the launch of many of its new products has been instrumental in our platform’s growth and we are delighted to be involved again.”

Mark Hunt added: “With Character Kidz, we reach kids where they spend time, on YouTube and on TikTok, and we connect with parents on Instagram. Most importantly, the event allows us to set out our stall for the year, hype up the awareness, and create a buzz around the products arriving in store.”

Readers can follow the Character Kidz Big weekend on Instagram and view a live countdown to the event, and updates once the fun starts, at


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