TokFEST takes place at the NEC on 25th and 26th March and promises a festival of opportunities for TikTok content creators and influencers.
Character Options is to further increase its TikTok marketing in 2023 thanks to a major sponsorship deal with this year’s TokFEST show. Taking place at Birmingham’s NEC on 25th and 26th March, TokFEST 2023 will be packed with live activities, talk panels, Q&As, live demos performances and the chance to meet creators face to face.
Character’s sponsorship deal will see brand logos on step and repeat opportunities in the creator meet and greet zone, a dedicated brand demo area, plus a live hashtag challenge booth for all visitors to the show. Central to the Character’s presence at the event will be TapTap! Smart Fidget, the company’s new electronic fidget toy which has just launched.
Marketing director, Mark Hunt, commented: “As a company we strive to be ahead of the curve when it comes to the ever-changing face of digital marketing. Over the past two years we have made huge inroads into TikTok generating hundreds of millions of views across the platform, whether with surprise toys, gadgets or ASMR brands such as slime and squishies.”
Character will be launching its own TikTok channel in January where videos of its many TikTok ready toys will be reposted and shared.
“For 2023, we aim to take our TikTok presence to the next level and have several new brands for spring that are ripe for this kind of marketing,” continued Mark. “First up will be TapTap! Smart Fidget, swiftly followed by new social media inspired ranges such as Aphmau and LankyBox. Taking the brands to TokFEST will bring it all together perfectly, and mark a great start for the year on the platform.”
For more information, and to find out what else the company has to offer this year, readers are invited to visit the Character Options stand (N16) at Toy Fair.
Character Options can be contacted on 01616 339 800 or at sales@charactergroup.plc.uk.
