Disguise announces multi-year costume rights for Afro Unicorn

Published on: 1st March 2023

Disguise will produce costumes and costume accessories for Afro Unicorn, a conscious brand with a mission to uplift and celebrate women and children of colour.

Starting this year, Disguise, Inc has announced the costume rights to Afro Unicorn for North America and EMEA.

Afro Unicorn, created by April Showers, is designed to represent the uniqueness of women and children of colour in a diverse and inclusive fashion. After being told she was a unicorn by so many, April started to explore the unicorn symbol only to realise it is only available in white and lacks representation. April created a unicorn in multiple shades to represent a range of women of colour, and Afro Unicorn was born.

The brand now features across 25 categories, including apparel and accessories, toys, puzzles, books, bedding, bandages, backpacks and collectibles to inspire and remind women and children of colour how unique, divine and magical they truly are.

With the May 2022 Walmart launch, Afro Unicorn is a true pioneer – the first female, Black-owned business to own a licensed character brand in major retail. The Afro Unicorn brand can be found in all major retail chains, both in-stores and online in the US.

“Disguise is proud to be launching Afro Unicorn products to support the extraordinary brand that its visionary founder and CEO April Showers has built to highlight the importance of representation and Black beauty,” said Tara Hefter, president and GM of Disguise, Inc. “Diversity and inclusivity are important attributes to Disguise and the costumes we create globally, and we are excited to launch beautiful costumes in support of such an amazing brand.”

April Showers said: “It is absolutely thrilling to partner with Disguise on such incredibly inspiring costumes and costume accessories. By expanding my empowerment-led brand into this creative realm, children can live and play in a fantastical world of Afronia, brimming with characters, where they can be their authentic selves through play and their imaginations.”

Disguise’s costumes for Afro Unicorn will be available in store and online at major retail and specialty stores this autumn.


Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track

Exclusive: Asmodee’s Star Wars: Unlimited TCG

Tickets now available for Spielwarenmesse 2024

Exclusive: Curious Universe’s phenomenal five-year growth

Ravensburger launches UK’s tallest GraviTrax marble run

Mattel releases fourth Claudia Schiffer Barbie