Disguise will retain worldwide rights to design, market, manufacture and distribute costumes and accessories for the Minecraft brand. 

Disguise has announced a partnership renewal with Microsoft making the company the only costume partner for the world’s most popular and No.1 downloaded game, Minecraft.

Disguise will retain worldwide rights to continue to design, market, manufacture and distribute Halloween costumes and Halloween costume accessories for the Minecraft brand commencing in 2023.

In addition to the game being one of the most downloaded games of all time, it has also become of the most popular brands for costumes and dress up in the world. With an already extensive line of Minecraft that continues to grow year after year, Disguise has plans to grow the business even more internationally, bringing additional styles and versions to retail all over the world.

“Minecraft is one of the top selling brands out of all our Halloween licensed costumes and Halloween accessories, both domestically and internationally,” said Tara Hefter, president and GM of Disguise. “The strength of the brand and the unique characteristics of the in-game characters translate well into costumes, making Minecraft one of the most popular themes for Halloween and dress up. We are excited to continue to reach into new countries and territories in 2023 as we bring on new and exciting characters from the game into the line.”

Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for leading retailers including speciality, party and pop up stores.

Disguise has carved out a strong foothold in the market for licensed video game costumes, holding licences for several large gaming brands. The Minecraft line of Halloween costumes and accessories is available now.

To view the company’s extensive collection, visit www.disguise.com or follow on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).