Following the cancellation of Nuremberg Toy Fair, Disguise will reach customers by visiting selected locations to present its latest portfolio.
The global costume company, has kicked off a tour of Europe with shows in Benidorm, Spain and Warsaw, Poland.
Disguise is exhibiting a fantastic portfolio of licences and properties, from the bestselling Mario, Minecraft, My Little Pony and Power Ranger costumes to the all-new Disney portfolio. After being a North America costume partner for more than 30 years, this is the first time Disguise has held Disney costume rights in EMEA, with product launching on 1st April this year.
Disguise will also be showcasing its innovative range of Funko collectible masks which are proving very popular in Europe.
“These shows are really important to introduce our European team to the wider European market,” explained Tony Lewis, sales director at Disguise. “We are going all out with great locations and displays to really demonstrate the fantastic range of styles Disguise has to offer.”
Nuremberg would have been the first time Disguise had a dedicated stand to display its costume ranges. Tony added: “The European shows have happened in reaction to our dedication to get in front of our customers”.
The show in Spain was held at the Gran Bali and a wide variety of retailers attended including Juguettos, Toy Planet, Juguetilandia, Jugatoys, Panre, Juguetes y Baratijas, El Corte Ingles and independent distributor Liragram.
The team moved on to Warsaw, Poland w/c 14th March, and further shows are taking place across the Nordics throughout March.
In France, an exhibition will take place w/c 28th March and is expected to be visited by customers from the local market as well as neighboring countries. Party and toy specialists, mass retailers and Disguise’s licensor partners are all invited to attend.
A further show is planned in Italy in the spring.
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