The campaign marks the return of the Messi Training collection to Flair GP’s portfolio and will give one fan the chance to meet the football legend.
The campaign launches in March, in conjunction with Match of the Day and KICK! magazines and entrants can apply online throughout March and April for a chance to win the prize.
Supporting the campaign will be a series of YouTube videos, including an appeal by youth footballer and YouTube star Tash Baller, as well as parental outreach – all designed to spread the word about the competition and the return of Flair’s Messi Training collection. There will also be more digital activity, as well as pre-roll and game advertising to promote the new collection.
The winner, to be announced in May, will win a Meet Messi experience to include an all-expenses-paid trip to Paris, where they will meet Lionel Messi. The meet and greet day will be confirmed later in the year (restrictions permitting).
The Messi Training collection comprises balls and accessories to hone football skills with recognisable branding and professional training method and equipment at the heart of the brand to inspire kids to train harder and smarter.
Flair GP and Tigerhead Toys announced the return of the Messi Training collection to the firm’s portfolio in SS22 in December. Flair is preparing to launch a raft of new brands for SS22 and AW22, among which will be three properties that will bring together the Flair and Tigerhead Toys teams.
Iulia Toader, head of marketing, Flair GP, said: “This SS22 activity echoes the successful campaign that Flair ran for the Messi collection in 2019, when one fan won a trip to meet Messi in Barcelona. This once-in-a-lifetime experience was highly sought after and significantly highlighted the Messi collection to kids.
“Paired with all the additional activity that we’ll be running for the Messi range this year, we’re confident that the collection will continue to be a go-to range in the outdoor category. We can’t wait to kick off the campaign.”
For more information, call the Flair GP team on 0208 643 0320 or email sales@flairplc.co.uk.
