Haba to host Virtual Spring Trade Fair 2022

Published on: 1st February 2022

Following positive feedback last year, the virtual spring trade fair format will offer the opportunity to see new products and conduct business meetings.

Retailers, inventors, journalists and all toy and game industry colleagues are invited to participate in the Haba Virtual Spring Trade Fair 2022. Under the strapline “Our journey into the future continues”, from February 2nd-6th, extensive information about new Haba products will be available both in digital format and in videos at

New lines include a musical domino set for the Kullerbü ball track, a Terra Kids Catamaran building kit, Hide and Go Sloth! game, fluffy roly-poly koala bears and Maxime the baby doll.

Virtual meeting rooms will provide space for private personal discussions in pairs or groups, and Haba employees will use these meeting rooms to present new products and answer questions.

“After the positive feedback last year, we decided to offer our virtual spring trade fair format again this year,” explained Verena Bammert, chief marketing officer at the Haba Familygroup.

Interested parties can register directly at in just a few steps. All registered users receive an access link by e-mail, and the digital platform will be accessible beginning at midnight CST February 2nd.

From February 6th to February 18th the Virtual Spring Trade Fair will remain accessible as an information platform only (no meeting rooms). Visitors to the Haba online area of the Nuremberg International Toy Fair website will be forwarded directly to the event webpage for registration.

Haba is distributed in the UK by Amaroni. For further information, contact Amaroni on 01205 260 384 or visit

Amaroni has launched a new B2B website that will offer a streamlined and simplified purchasing process for retailers. Offering a product range sourced from toy producers that embrace social responsibility, the new trade website will give ‘real time’ information on pricing and stock availability, meaning that retailers can purchase inventory at times to suit them which will then be processed and fulfilled by the Amaroni sales team.

A link to this new B2B facility can be found on the company’s existing website  under ‘Trade’ and retailers can register through this portal to set up a business account.


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