LICENSING NEWS

Hasbro announces Transformers 40th anniversary event

Published on: 4th April 2024

Hasbro has announced Till All Are One: Transformers 40th Anniversary Event, featuring episodes from the Transformers classic TV show. 

Hasbro has announced a special cinema experience to celebrate four decades of the Transformers franchise with Till All Are One: Transformers 40th Anniversary Event. Honouring the brand’s legacy in bringing continuous action and adventure to fans of all ages, the theatrical event will provide limited screenings of episodes from the classic 1984 animated series The Transformers.

Screenings will be available in select cinemas across the US, UK and Mexico, along with select territories in Europe, Latin America and Asia starting on Wednesday 15th May. Tickets for the Transformers 40th Anniversary Event will go on sale at on Wednesday, 10th April at 9.30am Local Time.

This special cinema experience will take fans back to the very beginning, as some of the Transformers original voice-over talent, including Peter Cullen, the original voice of Optimus Prime, and Frank Welker, the original voice of Megatron, team up for the first time in decades to revisit their characters from the 1984 animated series. An exclusive behind-the-scenes table read appears on a split screen for the pilot episode, More Than Meets the Eye, Part 1, followed by a traditional screening of the next three episodes of the series. Fans can experience the original Saturday morning cartoon on the big screen and get a glimpse of its evolution with a sneak peek of the new season of the original animated kids’ series Transformers: Earthspark.

“For decades, the battle between the Autobots and Decepticons has come to life in movies, comic books, innovative toys, live experiences and digital media, elevating the Transformers brand to a global powerhouse franchise with millions of fans around the world,” said Alyse D’Antuono, vice president, Global Franchise Strategy & Management, Action Brands at Hasbro. “To celebrate 40 years, we’re bringing fans back to where it all started. The Transformers animated series captured the imagination of fans of all ages when it premiered in 1984, introducing a timeless battle between good and evil fueled by action and adventure. With exclusive content featuring the series’ original voice actors, this theatrical event is truly for our fans and invites audiences to experience the fun that started it all.”

Distributed by Trafalgar Releasing, this is the second time the company has partnered with Hasbro, following Peppa’s Cinema Party that screened in cinemas worldwide in February 2024.

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