Heathside Trading announces partnership with Chameleon

Published on: 16th May 2022

The long term licensing and distribution deal will see Heathside Trading offer Chameleon patented Blendypen branded products to customers.

The Chameleon brand has long been at the forefront of stationery, art & craft, and toy innovation, and the company says it is now ready to expand its global reach. As the company teams up with Heathside Trading, Henry Belmonte, CEO of Chameleon, commented: ‘’We are sure Heathside’s many years of experience and global network will help supercharge Bledypen’s reach and bring our much loved products to a new audience.’’

The Chameleon patented Blendypen branded products range also includes the Sprayza and Fineliners collections, offering an ideal addition to the art & craft aisles in toyshops which is a proven best seller.

Max Nelson, account manager at Heathside Trading, added: “We enjoyed offering the Chameleon range a number of years ago, and it was always popular with customers. When the opportunity presented itself to team up again on the brand, we jumped at it. We are so excited to be bringing yet another iconic brand into our portfolio, and will start to show the range at Distoy this week. We also have plans to develop the line moving forward.’’

The Chameleon Blendypen range joins Heathside’s expanding portfolio, which also now incudes the recently announced Destination brand of board games from Rachel Lowe and the Just Toys collection of popular licensed lines .

To make an appointment to meet the team at Distoy, or to contact Heathside Trading, call 01282 775778 or email

The company website can be found here




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