LICENSING NEWS

Lego celebrates 25 years of Star Wars collaboration

Published on: 31st January 2024

The Lego Group has kicked off the celebrations at Spielwarenmesse, as new Lego Star Wars sets with special 25th Anniversary logo are revealed.

This year marks the 25th anniversary of the Lego Star Wars collaboration between the Lego Group and Lucasfilm, with a year-long celebration announced by the Lego Group, befitting this relationship milestone and honouring Lego Star Wars fans across the galaxy.

The anniversary festivities have kicked off at the Spielwarenmesse in Germany, with new anniversary products now available for pre-order. First revealed at the International Toy Fair in New York in 1999, the Lego Star Wars collaboration has unveiled a selection of 25th anniversary building sets, launching on March 1st. These include a new Starship Collection line featuring brand-new builds inspired by the Millennium Falcon and the Invisible Hand starships; not one but two building sets inspired by the Tantive IV ship and a special 25th anniversary edition building set honouring R2-D2. Some sets will include collectible minifigures never seen before in Lego form or anniversary tiles marking the special occasion.

The brand-new Lego Star Wars 25th anniversary logo features a Lego recreation of the lovable droid, R2-D2. Visitors will also find a 1:1 Lego brick build inspired by R2-D2, made from 27,797 Lego elements. The R2-D2 life-size build will travel across Europe and the US throughout 2024.

“The Lego Star Wars collaboration has enjoyed a most impressive 25 years with products, video games, animated content, big builds, merchandise and more,” said Mike Ilacqua, head of Product at the Lego Group. “We want to celebrate all those years and milestones with everyone who helped us get here, but especially with the fan community as we would never be where we are today without their creativity and passion.”

On March 1st, the Lego Star Wars 25-Second Film Festival will premiere, inviting fans around the world to submit their own 25-second film that recreates their favourite Star Wars moments or forges a new one with Lego Star Wars building sets and minifigures they treasure.

“It’s been 25 years of true fun combining Lucasfilm’s expansive Star Wars galaxy with the ingenuity of the Lego Group, offering fans exciting ways to recreate their favorite scenes, vehicles and characters from our stories,” said Paul Southern, senior vice president, Lucasfilm Franchise and Licensing, Disney Experiences. “With the enthusiasm of our fans to engage with the Star Wars galaxy and express creativity through building, we look forward to continuing the legacy of fun for decades to come.”

Additional product releases tied to the 25th anniversary of the Lego Star Wars collaboration includes an updated edition of DK’s Lego Star Wars Visual Dictionary, which comes with an exclusive new minifigure and is currently available for pre-order, to be released in April 2024.

More opportunities to celebrate will come throughout the year as the Lego Group joins forces with their fan community to spotlight their creativity and passion for Lego Star Wars.

The new Lego Star Wars 25th anniversary sets are available for pre-order now and more widely from March 1st, 2024.

For more information, visit www.LEGO.com/star-wars.

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