The 2021 LIcensing Expo digital event is designed to be an opportunity for the global licensing industry to learn from peers, discover new IP and ink deals.
Licensing Expo Virtual, in partnership with industry trade association Licensing International, has announced the agenda for the 2021 event, which takes place in a virtual format from 24th-26th August.
Celebrating 40 years of connecting IP owners with retailers, manufacturers and licensees, Licensing Expo Virtual will feature the most robust educational agenda to date, strategically designed to fuel the $292.8b global licensing industry. Visitor registration is open and free of charge.
This year’s event features the return of Licensing U, produced by Licensing International, the US market debut of License This!, and an opening keynote address from senior executives at Warner Bros. Consumer Products, plus the launch of Digital Brand Roadshows, Retail Clinics, Sustainability Clinics produced in partnership with Products of Change, along with GLG educational content.
“We are so excited to reveal this year’s agenda as we tailor-made each offering to mirror the industry’s most pressing and ever-changing needs,” said Anna Knight, vice president of Licensing, Informa Markets. “As a result of extensive conversations with our exhibitor and attendee community, we have devised the strongest agenda to date that is geared toward inciting collaboration, drawing hundreds of IP to the forefront, and addressing the challenges our attendee-base faces daily.”
The agenda will split into live and on-demand content and include new Digital Brand Roadshows on categories including Collaborations and Partnerships, Heritage and Nostalgia, and Licensing Around the World. Also new to the 2021 agenda are Sustainability Clinics to drive sustainable change across consumer product markets and beyond. Attendees have the opportunity to participate in 30-minute clinics with experts from Products of Change to gain advice on how to improve their current approach and gain a deeper understanding of what other players are doing in the licensing industry.
Licensing Expo Virtual will also host Retail Clinics comprised of tailored educational sessions provided free of charge for all retailers, and there will be Education sessions, on-demand sessions on future trends, category-specific brand licensing case studies, licensing 101 for retailers and live broadcast Ask Me Anything sessions.
Senior executives from Warner Bros. Consumer Products will deliver the opening keynote address at 11am EDT/8am PDT on 24th August entitled ‘Unlocking the Fan Power of Global Franchises’, moderated by License Global magazine’s content director Amanda Cioletti.
On day two of the event, attendees can be a part of the License This! competition finale, a global initiative produced in partnership with Licensing International and InventHelp that provides select illustrators, designers, animators, and product inventors with the opportunity to pitch their concepts online in front of a panel of expert judges.
There will also be on-demand sessions which go live two weeks before the event on various industry categories, including Changing the Channel: The Evolution of Kids’ Content; and Collectibles – Who’s Collecting What Now? A Licensing Expo staple produced by Licensing International, Licensing U supports brand licensing newcomers and those interested in honing their expertise, and there will also be a selection of Basics sessions such as What You Need to Know About Royalty Rates.
For a full download of the 2021 Licensing Expo Virtual agenda, click here. All sessions will remain available on-demand for three months after the live event ends.
