LICENSING NEWS

McDonald’s UK to launch Paddington Happy Meals

Published on: 30th June 2022

Available until early August, the new Happy Meals will include Paddington toys and books for children to collect.

The Copyrights Group and McDonald’s have announced the launch of the first ever Paddington Happy Meal – with themed packaging, a diverse range of ten toys featuring the loveable bear in new and exciting outfits and a choice of two books from HarperCollins’ Children’s books based on The Adventures of Paddington TV series, The Magic Trick and The Monster Hunt.

The collaboration is available in all UK and Ireland stores and for pickup or McDelivery through the McDonald’s app from the 29th June to the 2nd August 2022.

Inspired by Paddington’s values of kindness and curiosity, the ‘I believe bears…’ campaign will introduce a diverse and inclusive range of aspirational and imaginative toys to motivate and allow children to believe in their aspirations. The favourite bear swaps out his iconic red hat and blue duffle coat for new outfits that transport him wherever his curiosity and imagination take him.

Children can collect up to ten unique toys, including Paddington as a dancer, a magician or an astronaut. They can also choose one of two adventure-filled books, available as an exclusive format for Happy Meal.

Activity sheets and games are also available online on McDonald’s Family Fun Hub.

‘The Adventures of Paddington’ Happy Meal toys and in-store communications were designed by McDonald’s long-term partner, customer engagement agency, the Marketing Store.

Fans can catch-up with Paddington’s many adventures on: Twitter & Instagram @paddingtonbear Facebook.com/PaddingtonBear | YouTube.com/Paddington

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