LICENSING NEWS

Miraculous franchise signs multiple new deals across the globe

Published on: 14th March 2024

The Miraculous franchise has signed new deals with companies including Netflix and Ravensburger to bring new products to fans worldwide.

Global independent animation studio Zag has signed a roster of new multi-media deals for its multiple-award-winning global franchise, Miraculous.

On 12th March, Netflix added season four of the Zag Heroez Miraculous TV Series, and in July 2023, the blockbuster animated feature Miraculous: Ladybug & Cat Noir, The Movie debuted in second place on Netflix’s global top 10 for English-language films for the week of July 24-30.

The new Netflix deal coincides with the premiere of Miraculous: Tales of Ladybug & Cat Noir, volume 3, from global publishing partner Kodansha on 19th March. Written by Koma Warita and illustrated by Riku Tsuchida, Kodansha’s earlier volumes are listed by the School Library Journal as ‘Winning Manga for Grades 1-8’.

With an ever-increasing 360-presence on platforms around the world, Zag has signed multiple additional new multi-media partners for this globally popular superhero brand that continues to charm fans who are always on the hunt for new ways to engage with their favourite characters.

Publisher Insight Editions has signed a global deal for the first ever hard-cover Miraculous cookbook to launch in June 2025. Targeted to fans of Miraculous, the cookbook will celebrate recipes inspired by the show and Marinette’s family bakery.

Miraculous will be available for the first time this year on the Yoto Player screen-free audio platform, available in the US, Canada and the UK.

New multi-media deals in Europe include Ravensburger, which, following the successful launch of the Miraculous movie novels last year, will be offering novels and early reading learning books in the German language in summer of 2024.

Ciela Norma, a new publishing partner for the Bulgarian market, is developing a range of activity and colouring books. Italian children’s publisher Pon Pon Edizioni is extending its licences with Zag and will feature arts and crafts activities available in kiosks, newsstands and bookstores. Play Press will continue to produce colouring books and albums for kiosks and newsstands, and Albatross Media continues to publish a full range of Miraculous books from novels, story books and comic books, to activity and novelty books.

Jeremy Zag, founder and CEO of Zag, said: “I would have never imagined that one of our creations would resonate across the world and through different generations. Ladybug embodies beautiful values, and most importantly, the powerful message that girls can also be superheroes.

“I am happy to see that the passion of children and adults, wherever they may be in the world, continues to endure. It encourages us to give even more love and create more stories. We are incredibly grateful to our partners across all categories of the franchise – from our content partners who have brought these stories to children and families around the world to our consumer products partners who bring Miraculous to life through products and experiences.”

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