Moonbug and Spin Master partner on licensing, content and media

Published on: 9th November 2023

Moonbug Entertainment and Spin Master have announced an innovative, strategic global alliance based on a shared vision.

Moonbug, a subsidiary of Candle Media, and Spin Master will be joining forces to create exceptional kids’ content, products and experiences while making them accessible to audiences around the world. The agreement leverages the powerful capabilities of both companies and will maximise audience growth across a mix of product and content, encompassing licensing, content production and targeted media placement for some of Moonbug and Spin Master’s most iconic brands.

This strategic alliance will focus on elevating the intellectual property (IP) of both companies, with Spin Master lending its global expertise in pre-school product development and distribution as the global master toy licensee for two of Moonbug’s IPs, Blippi and Little Angel.

Blippi inspires curiosity in pre-schoolers around the world by creating content and experiences that are relatable, accessible and make learning fun, whilst Little Angel captivates families with its humour, upbeat songs and familiar nursery rhymes. Spin Master toys and games for these popular pre-school properties are expected to hit shelves in 2025.

“We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Ryan Gorman, VP of Consumer Products Franchise, Toys & Retail Development at Moonbug Entertainment. “Together, we will help kids interact with their favourite brands and characters in new and exciting ways across all aspects of our respective business capabilities in consumer products, content production and media management.”

Doug Wadleigh, Spin Master’s executive vice president & head of Global Toy Brands, commented: “We’re excited to have the opportunity to infuse Spin Master’s signature innovation into Moonbug’s incredibly popular properties which have enthralled children on a global scale. We’ll leverage our deep experience in pre-school play and incredible legacy of delivering onscreen moments and characters to playrooms in real life for the highly engaged fanbases of these two properties.”

The alliance will also leverage Moonbug’s capabilities in media and content production for key Spin Master properties. Spin Master will tap into Moonbug’s expertise in driving successful channel growth by securing paid media on Moonbug’s and selected channels across YouTube and CTV for select brands.

Additionally, Moonbug will create YouTube short-form, animated content for key Spin Master Entertainment properties. Content from the partnership is expected to launch throughout 2024 and publish weekly to YouTube, including Spin Master Entertainment’s newest pre-school series, Vida the Vet.

“The way families enjoy entertainment today is ever evolving,” said Dan’l Hewitt, head of Global Partnerships at Moonbug Entertainment. “Brands and shows are used as a tool to bond, learn, entertain, play and so much more. With this new collaboration, we are redefining what a licensing relationship can look like to the benefits of both parties and their respective audiences.”

For more information on Moonbug Entertainment, visit For more information on Spin Master, visit


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