The appointment of David Norman as global general manager, Games, further supports Moose Toys’ expansion in the games sector.

Moose Toys has announced that well-known and highly respected industry veteran, David Norman, will join the company as global general manager, Games. In his new role, David will be based at the company’s US headquarters in El Segundo, California.

Ronnie Frankowski, chief commercial officer, Moose Toys, commented: “David will help ensure we successfully combine our innovative product design capabilities with the unique aspects and requirements of the games category and, over time, to build our games division into a powerhouse.”

This executive level hire is in response to Moose Toys’ announcement earlier this year that the games category would be one of the toymaker’s primary growth strategies.

“We’ve aligned our entire company around a very clear strategic roadmap,” added Ronnie Frankowski. “We’re aggressively executing against this plan and set out to find a dynamic leader with the best ‘game’. Our search led us to David, who is one of only a handful of truly recognized thought leaders in the global games industry.”

Moose continues to develop an extensive and playful games portfolio that the company says is “loaded with Moose Wow”. The company’s broad range of offerings includes board games, card games and a range of high-quality and engaging educational games.

“My career has been spent creating new and more innovative ways to engage consumers in games across multiple genres,” said David Norman. “Moose’s enthusiasm for the category and its commitment to over invest in the category across all genres piqued my interest from the get-go.”

Bringing a wealth of knowledge and skill to Moose, David co-founded successful global games business Goliath Games, where he spent 13 years as president. Prior to Goliath, he spent 12 years with University Games, amassing incredible sales, marketing and product development experience.

David added: “I love the range of games that Moose already has both in its line-up and in development for 2023; they are consistent with the innovation and creativity that Moose is known for in traditional toys. I look forward to blending my expertise with Moose’s vision and being an integral part of growing the company’s reputation in games as well as contributing to its overall continued growth.”

Last year, Moose Toys grew more than 50% — four times faster than the Total US Toy Industry, according to NPD. As the company looks to continue its upward trajectory, it says it will continue to engage children with its emerging and proven brands, while drawing in new consumers, namely adults, through its new games portfolio.