LICENSING NEWS

Nikko Toys signs licensing partnership for Toyota motorsports

Published on: 8th September 2023

The partnership with Brandand will see Nikko Toys release new radio control Toyota Gazoo Racing vehicles that replicate the excitement of world class motor racing.

Nikko Toys has announced a new licensing agreement with Brandand Limited to produce select models from the highly successful motorsport division of Toyota Motor Corporation. This exciting collaboration will see the development and release of a new line of licensed radio control cars inspired by the Toyota Gazoo Racing high-performance vehicles competing in the FIA (Federation Internationale de l’Automobile) World Rally Championship (WRC), FIA World Endurance Championship (WEC) and the infamous motorsport endurance event, Dakar Rally.

Nikko Toys has been delivering innovative and exhilarating remote-controlled vehicles to enthusiasts of all ages for decades. Producing the high-quality Toyota Gazoo Racing radio control cars represents a significant milestone for Nikko Toys and reinforces its commitment to providing authentic and thrilling racing experiences.

Under the partnership, and new licensing agreement with Brandand in the UK, Nikko Toys will be delivering a broad range of SKUs that replicate the innovation, action and performance of Toyota Gazoo Racing’s vehicles within its radio control car collection.

Scheduled for release in 2024, the range will capture the essence of Toyota Gazoo Racing’s dominance in the motorsport world, incorporating meticulous attention to detail, superior craftsmanship and advanced technology. From the sleek aerodynamic profiles to the signature liveries, every aspect of the vehicles will reflect the exhilarating spirit of the demanding World Championships the Toyota teams compete in.

“We are delighted to work closely with Brandand to join forces with Toyota Gazoo Racing and bring the world of WRC, Dakar and WEC racing into the hands of our fans and collectors,” said Philip Redmond, CEO of Nikko Toys. “Through this licensing partnership, we aim to ignite the passion for motorsports in a new generation, allowing them to experience the thrill and adrenaline of these legendary races.”

This agreement is testament to Nikko Toys’ commitment to delivering unparalleled quality, performance and authenticity in its products. By combining the expertise of Toyota Gazoo Racing and Nikko Toys, customers can look forward to an unforgettable radio control car experience that captures the essence of world class motor racing.

For more information about Nikko Toys and its upcoming line of licensed radio control cars inspired by the WRC, WEC and Dakar Rally, visit the website here or contact sales@nikkotoys.com.

 

RECENT ARTICLES

Hornby welcomes Frasers Group as strategic shareholder

Toymaster looks forward to busy May Show

British businesses facing delays after Red Sea attacks

Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary