NEWS

Panini’s Premier League Adrenalyn XL returns for new season

Published on: 3rd August 2021

The popular Premier League Adrenalyn XL Trading Card Game is back for the 2021/22 season with brand-new categories and a revamped look.

With a stunning redesign, Panini’s world-renowned trading card game will hit shelves in the UK and Republic of Ireland on 5th August 2021, featuring top talent from across the Premier League.

Premier League Adrenalyn XL is the only card collection on the market to offer all 20 teams in their new-season strips, making it a must-have for gamers, collectors, and football fans. The first wave contains 464 cards, as well as 30 Limited Editions, including brand-new 3D-effect lenticular cards and four printed signature variants. Plus, exclusive to this collection, a small number of lucky fans will find ultra-rare cards featuring actual autographs from world-class footballers.

As ever, a range of high-calibre SKUs is available, including Multipacks, Pocket and Classic Tins, and the ever-popular Countdown Calendar. Starter Packs include a two-player gameboard and poster, a high-quality collector’s binder, 18 trading cards, plus two guaranteed Limited Edition cards. Packets each contain six cards and a QR leaflet.

The collection will be supported by a multimedia marketing campaign across TV, social and print media, with covermount promotions set to put Premier League Adrenalyn XL into the hands of more footie fans than ever before.

Chris Clover, head of marketing at Panini UK: commented “The UK and Ireland’s top-selling football trading card brand is back for the new season and better than ever. Premier League Adrenalyn XL 2021/22 will once again be the collection of choice for all fans of the Premier League and boasts an incredible array of new special and rare cards, all designed by the best in the business.”

This latest launch follows the success of the UEFA Euro 2020 Tournament Edition official sticker collection, which entertained football fans this summer.

For more information, visit the Panini website.

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