LICENSING NEWS

Pip and Posy set for Easter zoo fun

Published on: 27th February 2023

Popular pre-school characters Pip and Posy will star in a programme of fun activities at Whipsnade Zoo.

Magic Light Pictures’ duo Pip and Posy will take families on a wildlife adventure this Easter, as the popular Milkshake! and Sky Kids TV series comes to life through a programme of activities at Whipsnade Zoo.

From Saturday 1st April to Tuesday 9th Maykids can enter Pip and Posy’s world of play, friendship and exploration through a new adventure trail across the UK’s largest zoo; inspired by the Pip and Posy stories.

Meeting Asian elephants, red pandas and reticulated giraffes along the way, youngsters can invent special ‘animal communication’ handshakes next to the ring-tailed lemurs, snuffle through a treasure hunt like a wild boar, get creative making a cosy bug hotel for the conservation zoo’s insects and wind down listening to Pip and Posy story time sessions in the farmyard.

The news follows Merlin Entertainment’s announcement this week that it is teaming up with Magic Light Pictures to produce a multi-million-pound family attraction on Blackpool’s seafront to create the world’s first ‘The Gruffalo and Friends Clubhouse’.

Aidan Taylor-Gooby at Magic Light Pictures said: “This collaboration with Whipsnade Zoo is the latest in a long line of immersive activities which have seen us work with best-in-class partners to find wonderfully creative ways to engage children with our brands off screen. In addition to Pip and Posy taking wildlife explorers on adventures at Whipsnade Zoo we have had the Gruffalo and Friends entertaining visitors at Chessington World of Adventures, Warwick Castle, Forestry England venues and the forthcoming Blackpool seafront attraction.”

Magic Light Pictures holds the global distribution and merchandising rights to Pip and Posy (excluding publishing) and has launched a full consumer products programme to complement the property. Products already rolling out include tie-in publishing from Nosy Crow, as well as puzzles from Ravensburger, apparel from Aykroyds and TDP and Blues, dress up with Amscan and audio figurines with Tonies. The Pip and Posy characters are also appearing in Milkshake! Live, headlining Parkdean Resorts’ Milkshake! Mornings at key times during the season and will be touring nationwide throughout 2023.

RECENT ARTICLES

John Adams reveals new Zhu Zhu Aquarium collection

Zuru launches Hug-A-Lumps comforting companions

Target Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy team

Exclusive: Disney celebrates mighty Star Wars licence

Exclusive: Rick Derr’s Letter From America

Casdon announces partnership with Little City

Konami’s YCSJ Tokyo 2024 sets two Guinness World Records

Rubies partners with Acamar for Bing collection

Moritz Duschl appointed CFO of Simba Dickie Group

The May issue of Toy World is out now