The Red Rabbit campaign will include consumer competitions, social media and influencer activity, all designed to raise awareness of Schleich’s hugely collectible toys.

Schleich will this year once again be running its annual Red Rabbit Easter campaign, but with a new element of collectability and the chance for consumers to add to their Schleich collections with four Limited Edition Rabbits.

Each of the four rabbits have different coloured ears – blue, purple, orange and green – representing the franchise themes of Dinosaurs, Horse Club, Wild Life and Farm World.

Consumers who visit participating stores will also have the opportunity to win a selection of Schleich prizes, by taking a photo and sharing on the dedicated online competition page.

The promotion runs from 1st March until 18th April (Easter Monday) and will be supported through social media, PR and influencer activity. More details can be found at www.schleich-s.com/redrabbit.

The campaign starts just months after Schleich announced record turnover of around €255m for 2021, giving the company its most successful year in its 86-year history.

In 2021, Schleich’s Dinosaurs product line established itself as another mainstay alongside the company’s best-selling Horse Club segment. Last year’s top sellers also included the Eldrador Mini Creatures collectible characters, a new addition to the Schleich range in 2021.

In addition to numerous new products in all six Schleich product lines, its strongest, Horse Club, will be expanded in the second half of the year to include horses whose manes and tails can be styled and interchanged. With this new line, Schleich will satisfy the strong demand among children for characters that can be customised and decorated.