SES Creative is making its entire business operations CO₂-neutral by purchasing and managing European forests to offset its full CO₂ consumption.

The company is aiming to significantly reduce the its footprint, a process which is taking place step by step, by applying smart innovations and optimizing production, logistics and other business processes.

A family run company that has been producing arts & crafts, pre-school and outdoor products since 1972, SES Creative develops, designs and manufactures all products in its bespoke 20,000m2 site in Holland. With the strength of soaring demand behind it, the company is set for further growth.

In order to make its entire business operations CO₂-neutral, the company is undertaking the purchase and management of European forests. In this way, SES Creative can offset its full CO₂ consumption and supply 100% CO₂-neutral toys.

The company said: “Though we take measures to reduce CO₂ emissions, when we manufacture toys or travel, we produce CO₂ . We now compensate 100% of these CO₂ emissions by purchasing and managing healthy forests in Europe. These forests more than compensate for the CO₂ emissions our company is responsible for producing. The CO₂ footprint of an SES product is therefore 100% CO₂ neutral.”

So far, SES Creative has purchased various threatened or neglected forests in Central Germany, which are then being improved and managed using natural methods. This forest management also creates jobs and ensures the recovery of nature and various animal species. Locally, the company has joined forces with others that support its initiative to hire a forest manager, who works to improve the diversity of the forest, and therefore the entire ecosystem, by planting new trees.

The project is implemented in accordance with the principles of the Verified Carbon Standard (VCS), which is currently the most commonly used standard for CO₂ compensation projects. The Climate, Community & Biodiversity (CCB) Standard is also taken into account, which seeks to ensure that — in addition to fighting climate change — projects support the local community and maintain or even improve biodiversity.

To find out more about the initiative, visit the SES Creative website here.

Any retailers interested in finding out more about stocking SES products should email the sales office at sales@ses-creative.co.uk or call 01304 746 030.