Star-studded Monster High party relaunches brand for new generation

Published on: 17th January 2023

Monster High returned with a bang thanks to celebrity event on ‘Freaky’ Friday 13th which celebrated the return of the property for a new generation of fans. 

Amy Childs with daughter Polly

Mattel’s star-studded event welcomed a host of glamorous celebrities and parent influencers including Amy Childs, Imogen Thomas, Kym Marsh, Abbie Quinnen, Nicky and Kelly Clarke, Judi Shekoni and Declan Doyal, who turned out in London’s Soane Hall on Friday 13th, dressed in gothic glam inspired looks.

Guests were welcomed by Monster High students who guided them through a light-up tunnel before kids got their student ID pictures taken in a coffin-shaped photo booth. The party was full of activities including Fang-tastic Face Painting, Claw-some Nail Bar, and Glitter Tattoos, while spooky snacks and creepy mocktails were waiting for guests to enjoy. As guests enjoyed the party, a surprise Monster High dance act performed on the light-up LED dancefloor.

Originally created in 2010, the Monster High brand, which spanned dolls, content and franchise products, has always advocated for the creation of a more accepting world where everyone feels proud to be their authentic self and let their inner monster shine. Monster High returned in 2022, reimagined with a new set of ‘fangtastic’ characters that embrace what makes them unique and rally people everywhere to be themselves, be unique and be a monster.

Kym Marsh and her daughter, also called Polly

This January sees a new line of Monster High dolls and play sets hit the shelves. The range includes key characters Draculaura, Clawdeen Wolf, Frankie Stein, Cleo DeNile and Lagoona Blue. The Monster High dolls use ‘freaktacular’ style to express what makes each of them unique. The new dolls reflect contemporary trends with more vibrant colours. The brand is also allowing for even more storytelling opportunities by representing a wide array of body shapes and styles. In addition to the new dolls there will be two play sets in the range to inspire storytelling. The new dolls RRP for £29.99 each.

Kids can also enjoy Monster High: The Movie, a live-action movie musical streaming now on Paramount+, as well as the new animated series, Monster High: The Series, airing on Nickelodeon and streaming now on Paramount+. Nickelodeon and Mattel Television have also given the green light to a sequel to the movie which will air on Nickelodeon and stream on Paramount+ later in 2023.


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