PMI will transform characters from the highly-social mobile video game Stumble Guys into an all-new line of collectible toys.
Stumble Guys and PMI Kids’ World are joining forces to bring the beloved online multiplayer video game to life with an all-new toy line. Set to debut in 2024, the collection will offer an entirely new way for the game’s thriving and dedicated global community to engage with the Stumble Guys universe and interact with the game’s wildly imaginative roster of characters.
PMI Kids’ World creates must-have collectibles for some of the most iconic brands in the world, from top licensors including Hasbro, Paramount, Warner Bros. and many more. The company will now partner with the Stumble Guys team to transform fan-favourite characters (called “Stumblers”) into a colourful and creative toy line designed to excite players across the globe.
Stumble Guys is a party battle royale game known for its fast-paced, frenetic and highly social experience. A competitive experience that is inclusive to everyone from beginners to experts, allowing players with high mastery to perform unbelievable feats, the game delivers market-leading technical capabilities for
players to enjoy the most seamless experience possible. It has built a massive following, staking its claim as one of the top 10 most downloaded apps in the world in 2022, and is enjoyed by tens of millions of players every week. The brand has generated over 45b engagements across channels like TikTok, YouTube and Discord, with original content, fan art and much more.
“Stumble Guys is a vibrant universe that is home to one of the most loyal communities in the world,” commented Naz Amarchi, senior vice president & general manager, Stumble Guys at Scopely. “This partnership with PMI Kids’ World marks a significant milestone that reflects our thoughtful approach to expanding the Stumble Guys brand. While we are just at the start of our journey, we believe we have an incredible opportunity to collaborate with partners and create even more ways for our player community to meaningfully engage with Stumble Guys outside of the game.”
Omer Dekel, COO of PMI Kids’ World, added: “We can’t wait to immerse our fans further in the world of Stumble Guys. The chaotic fun of the game is brought to life by the unique qualities of each Stumbler, and we’re excited for fans to bring home these collectibles not only as toys but as trophies.”
PMI Kids’ World is now the global master toy partner for Stumble Guys as the brand continues to expand into new markets and platforms. Currently available on mobile and PC, the game will soon launch on Xbox and PlayStation, and has already introduced a line of collectible trading cards, as well as additional entertainment and consumer product partnerships.
