WORLD NEWS

The Toy Association shares plans for LA presence in September

Published on: 31st January 2024

This September, the Toy Association will host a market week and associated events in LA, with rental space available at a building in El Segundo.

The US Toy Association has announced it has secured a presence to conduct an LA Fall Preview, scheduled to take place this September. The objective is to provide toy companies in need of showroom space with a convenient forum to share long-lead lines during the important autumn/fall time period via a collective by-appointment marketplace. The move is reflective of the association’s goal to be of greater service to its members by meeting the evolving needs and buying cycles of the industry, based on feedback from the toy community at large.

“We have heard loud and clear the desire for a Toy Association-hosted market week that will bring the industry together and accommodate its needs as it continues to grow and evolve,” said Aaron Muderick, chairperson of The Toy Association Board of Directors and founder and executive chairman of Crazy Aaron’s. “This solution is designed to be beneficial to those who are looking for a temporary space to conduct important presentations and meetings, as well as those looking to network with industry friends and colleagues.”

The Toy Association will promote the September 9th to 13th market week to buyers and other industry professionals, although companies are encouraged to secure their own appointments to ensure maximum visibility and success. Additionally, to provide optimal flexibility, the space, which will be contracted by marketplace participants, can be utilized for appointments during the full month of September to accommodate ongoing meetings with buyers beyond the specifically identified preview dates.

Additional information about the market week and associated events will be announced in the coming months. These events, including a free networking party hosted by The Toy Association, are expected to bring the industry together and facilitate relationship-building.

Rental space will be available over three identical and consecutive floors at 2250 East Imperial Highway in El Segundo, CA. Rental options will include private offices and open spaces. For more information, companies are invited to contact the appropriate account executive: company names beginning with A–G contact Simon Yung, H-P contact Stacy Liebensohn and Q-Z contact Michael Lynch.

Toy World will bring readers more information as it becomes available. Meanwhile, interested parties can consult the Toy Association’s FAQs which will be updated as further details are confirmed.

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