Toikido and Redan partner for Piñata Smashlings magazine

Published on: 15th May 2023

Following Piñata Smashlings content in compilation magazines, a standalone title will be launched by Redan in spring 2024.

As momentum for the IP builds, Toikido has signed a deal with Redan Publishing for children’s magazines. Piñata Smashlings will regularly feature in a selection of Redan’s multi-character titles to help build brand awareness, support the game release on Roblox, and aid promotion of the toy lines from PMI and Character Options when they launch later in the year. Content in the compilation magazines will also serve to seed the launch of a standalone title, containing everything Smashlings, in Spring 2024.

“We’re absolutely delighted to be chosen as the magazine partner for Piñata Smashlings. From when we were first presented with this up-and-coming IP, we could see huge potential and immediately fell in love with the artwork, back story and general vibrancy of the property,” commented Julie Jones, MD at Redan. “The enthusiasm and positivity of the team at Toikido is infectious and we are thrilled to be working with them to develop a magazine strategy that aims to propel Piñata Smashlings to the top of the children’s magazine category.”

Will Ochoa, chief Commercial officer at Toikido added: “Magazines play a crucial role in helping children connect with their favourite brands, and we’re thrilled to be working with Redan who is renowned for its high-quality and entertaining content. With Redan’s expertise and wealth of experience, we’re confident our deep, character-driven story will be brought to life in a whole new way.”

Will added that the Piñata Smashlings magazine is a key part of Toikido’s product strategy, helping the company to build a global and much-loved IP. “The magazine will feature fantastic activities, including puzzles, quizzes, comic strips and stories featuring all of our favourite characters,” he revealed. “As with all our other physical products, it will also have a strong digital focus and will include up to date information on our Roblox game, not to mention downloadable codes redeemable in-game within every issue.”

Content for Piñata Smashlings has already started to appear in Sparkle World magazine, and Redan’s Editorial director, Anita Cash, commented: “The creative is inspirational and a joy to design with, enabling our team to expand the Piñataverse, capturing its essence within our multi-character magazines to delight and amuse fans. We’re proud to be working on the standalone magazine which will enable children to meet, join in and have fun with the collectible characters, offering an off-line route into the Piñata Smashlings community.”

The game launches on Roblox in July.


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