NEWS

Tomy UK announces acquisition of Drumond Park portfolio

Published on: 6th November 2023

Tomy has announced the acquisition of the Drumond Park UK games portfolio solidifying its position as a leading UK games business.

Tomy UK, Co., a subsidiary of Tomy Company, has confirmed it has completed the acquisition of the UK games portfolio of Drumond Park, a privately-held developer of market leading board games for adults and children.

The acquisition by Tomy brings the perennial best sellers Articulate! and The Logo Board Game, plus a variety of additional Drumond developed games into the Tomy portfolio.

“We have a clear long-term growth strategy, and games are an important category for us,” said Mary Wood, Tomy’s managing director – UK and Germany.  “Articulate! and The Logo Board Game are the number one and two best-selling adult board games in the UK market. This acquisition will now ensure their long-term home in our growing portfolio of top selling games.”

The acquisition solidifies Tomy’s position as a Top five manufacturer in the UK board games market and positions the business for future growth in the category.  “We will continue to invest in these best-selling game brands, as we do all of the games products in our portfolio, and seek to accelerate their growth,” added Mary.

Tomy began distributing for Drumond Park five years ago, a partnership which has allowed both brands to branch out into new areas. In an exclusive interview earlier this year, Mary explained to Toy World how Tomy’s Drumond Park partnership keeps its adult games offering thriving alongside the company’s enduring and popular action games.

To find out more about Tomy’s range, view the website here, or contact 01392 281 927.

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