Zapf kicks off 12 Days of Christmas campaign

Published on: 5th December 2022

This Christmas, Baby Annabell’s and Baby born’s biggest influencer fans will deliver festive content to showcase Zapf’s dolls, playsets and accessories.

With the festive season underway, Zapf Creation, home of leading doll brands Baby Annabell and Baby born is getting into the Christmas spirit with the return of its 12 Days of Christmas campaign. Twelve of Baby Annabell and twelve of Baby born’s biggest influencer fans are helping to spread the Christmas cheer through a consecutive run of festive content to showcase some of the brands much-loved dolls, playsets and accessories.

To really give back to fans of Baby Annabell and Baby born, the brands have also teamed up with the influencers to run a huge giveaway. Every item shared in a post will be made up into a bundle of products followers can win. There will be 24 bundles in total to giveaway over the next couple of weeks, including some of the brand’s newest items such as Baby Annabell Lilly Learns to Walk, Baby Annabell Little Sweet Carriage and Pony, the Baby born Weekend House, Baby born Bathtub and Chou Chou.

With many parents busy helping Santa get their little ones’ presents for Christmas, fans of the brands and influencers will be able to keep an eye out on the Baby Annabell and Baby born Instagram channels each morning from the 1st until the 12th December to be in with the chance of winning.

Kasia Leskow, head of Marketing at Zapf Creation UK, said: “Following the success of the giveaway last year, we are really excited to bring back our 12 Days of Christmas campaign for another season. We work with some brilliant content creators, so it’s wonderful to engage with our biggest brand fans for an activity like this, whilst also giving our followers the chance to win some top-selling items before Christmas.”


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