NEWS

WWE to stage first major UK stadium event in 30 years

Published on: 13th April 2022

Cardiff’s Principality Stadium will host the WWE event on 3rd September, with organisers saying it will be “on par” with 1992’s SummerSlam.

WWE has announced it will stage its first major stadium event in the UK for 30 years at the Principality Stadium in Cardiff Wales.

Details about the event name, ticket sales and further event updates will be available soon but the announcement is sure to delight WWE fans in the UK.

“Principality Stadium is the perfect place for a major event, hosting our amazing fans from Wales, throughout all of Europe, and around the world,” said John Porco, WWE senior vice president, Live Events. “The weekend will be filled with a variety of WWE experiences that we believe will leave a lasting memory, on par with SummerSlam at Wembley Stadium in 1992.”

Welsh Government Minister for Economy Vaughan Gething said: “Wales will provide an iconic location for WWE’s return to the UK after 30 years and showcase our country to a global audience of millions, including extended reach in the USA. This is set to be the perfect addition to a huge year of sport, entertainment and culture in Wales that will attract people from across the globe to experience what our country has to offer.”

“We’re extremely proud that Principality Stadium has been chosen by WWE to host this major event, which is testament to the stadium’s reputation as a world class venue,” said Mark Williams, Principality Stadium manager. “Principality Stadium is unique in its position at the heart of the city centre, which will undoubtedly offer WWE fans an unrivalled event experience both inside and outside of the stadium and bring great benefit to the wider city of Cardiff.”

Located in the heart of Cardiff, the capital of Wales – a cultural and sports destination with a world class record in hosting events – the Principality Stadium is a state-of-the-art, multi-faceted event destination and home to the Wales national rugby union team.

Fans interested in an exclusive presale opportunity can register here.

WWE’s TV-PG programming can be seen in more than 1b homes worldwide in 30 languages through distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers.

A number of toy companies have licensing agreements with WWE including Mattel which announced a multi-year extension of its global master toy licensing agreement with WWE last October, including exclusive rights around action figures, action figure accessories and kids’ toy title belts.

The Panini Group and WWE also announced last October that it would become WWE’s exclusive trading card and sticker album partner, beginning in the first quarter of 2022. The deal includes multiple trading card products and a sticker album collection during the first year.

Additional information on WWE can be found at wwe.com and corporate.wwe.com.

RECENT ARTICLES

John Adams reveals new Zhu Zhu Aquarium collection

Zuru launches Hug-A-Lumps comforting companions

Target Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy team

Exclusive: Disney celebrates mighty Star Wars licence

Exclusive: Rick Derr’s Letter From America

Casdon announces partnership with Little City

Konami’s YCSJ Tokyo 2024 sets two Guinness World Records

Rubies partners with Acamar for Bing collection

Moritz Duschl appointed CFO of Simba Dickie Group

The May issue of Toy World is out now