Exclusive: Exploding Kittens tells us what’s new, pussycat?

Published on: 8th September 2022

Toy World catches up with Exploding Kittens’ Joeri Hoste, as the company continues to build on its ongoing success.

Business is purring along nicely for Exploding Kittens, with consumers keen to get on board with the company’s quirky party games.

Joeri Hoste says that while the games market is currently “quite challenged”, with NPD showing it down around 5%, 2022 has been a very positive year for Exploding Kittens, with the company delivering a credible 25% growth year on year for bricks and mortar sales. “We have been ramping up our product development calendar and the response from retailers has been encouraging,” he says.

New extensions have been introduced for two of its biggest franchises; Zombie Kittens for Exploding Kittens and a Not Safe For Work (NSFW) edition of Poetry For Neanderthals. In addition, the company has launched two completely new games; Mantis, which launched in spring, and Hand-to-Hand Wombat, which hit UK shelves in early August. These new additions bring the portfolio to 26 games in total, grouped within the key franchises.

The company also entered the Puzzles market last year and now has a range of 24 titles based on its characters and games. Next year will see an ambitious slate of five new games in the party games category, as the team builds even further on its success.

With more on both new and existing titles, how Exploding Kittens has increased its in-store visibility, how the company is stepping up its marketing to support its retail partners and news of a first of a kind partnership with Netflix, read the full interview, which appeared in the September Toy World Games & Puzzles Supplement, here. 


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