The brand has launched two new series and a new product range, with further surprises to be revealed this autumn/winter.
New collectible launches are on their way from L.O.L. Surprise!, while a new product range, exclusive to the Entertainer, will bring more excitement to the unboxing experience.
Exclusive to The Entertainer, L.O.L. Surprise! J.K. is the first mini fashion doll with real hair, real fabric fashions and real tall shoes. New characters are Diva, M.C. Swag, Queen Bee and Neon Q.T. Each mini doll has 15 surprises and is suitable for ages four plus.
L.O.L. Surprise! O.M.G. Fashion Dolls Series Three includes four new characters: Roller Chick, Da Bo$$, Chillax and Class Prez. Each fashion doll is the big sister to L.O.L. Surprise! dolls. Fans can unbox 20 surprises, including fashions and accessories. The new dolls give fans a unique unboxing experience, with packaging that transforms into a reusable dressing room play set for even more fashion play.
Finally, there’s the L.O.L. Surprise! Boys Series Three. Fans can unbox the brother of one of the fan favourite L.O.L. Surprise! dolls. Each character has a similar style to his sister character, but with his own unique twist. Characters include Sweet Guy, Spicy Kid, plus more, including ultra-rare character, Steezy.
The new collectible launches will be supported through PR and social media, including teasers, influencer and celebrity collaborations, customisation campaigns and a digital viral content. More surprises will be revealed in autumn/winter 2020.
L.O.L. Surprise! is for children aged six plus. For more information, click here.