Toikido teams up with PMI for Gang Beasts master toy line

Published on: 7th January 2022

After landing the global master deal with award-winning studio Boneloaf, Toikido has partnered with PMI to bring Gang Beasts to life on shelf.

For London-based entertainment company Toikido, Gang Beasts is the second major gaming IP. Continuing with its aim to deliver innovation and revolution to the toy industry, plans are already in place to repeat the hit master toy line with PMI and replicate the huge success of Among Us.

Gang Beasts is a multiplayer game with fun, flexible characters battling in absurdly hazardous environments, with the odd shark thrown in for good measure. The game’s characters have fans young and old in hysterics as they grab, push, pull and shove their enemies in environments including scaffolds, flaming incinerator pits, ferris wheels and trucks.

Toikido’s Darran Garnham commented: “The Boneloaf team is amazing. They are passionate and involved in every step of product planning and development, and I’m very excited to bring product to market for current Gang Beats fans – and drive new ones into the franchise. PMI has been a great Toikido partner to date, and the initial discussions on Gang Beasts have been fantastic”.

Founded back in the 90s, PMI has a long and impressive track record of producing successful, trending lines of high volume, high value collectibles, stationery, games, toys and other pocket money items at accessible prices. The company’s success strategy is based on skilfully creating new lines of engaging, top-quality products for a growing number of licensing partners bearing the world’s most loved brands in the entertainment industry.

Omer Dekel, VP Sales at PMI, added: “We are seeing how friends and family love to share the silliness and fun of Gang Beasts and, with Toikido, we are planning on delivering a full line of toy products that will be just as much fun for the game’s fans. PMI has earned a solid reputation for great quality products, which are authentic to the brands and the games’ characters, in a broad range of lines for both kids and adults”.

Product will be available for summer ’22.



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