The special July ‘2020 reboot’ issue of Toy World is available to read online now.
The July issue of Toy World magazine has a strong ‘reboot’ theme, timed to coincide with major lockdown easing and the reopening of non-essential retailers following a long, challenging three months of temporary closures and strict stay-at-home orders. Reflecting the optimism and positivity of the toy industry, the July issue features upbeat, forward-thinking views and opinion from contributors including Toy Barnhaus, Gen Media’s Jonathan Chambers, the NPD Group, Etopia’s Asha Bhalsod, Consumer Fluent’s Ruth Clement, Threepipe’s Jim Hawker and Toy World’s Rachael Simpson-Jones. In addition, we spoke to Toymaster’s Ian Edmunds about how the group is supporting its indies as they re-open their doors to customers, and caught up with a number of them in person to find out how they plan to keep consumers both safe and happy during the shopping experience.
Our substantial 2020 Reboot Feature highlights the product lines suppliers will be focusing on in the second half of the year, while our Touching Base section asked how toy companies are planning to re-energise their plans in the run-up to Christmas.
Other features include an in-depth look at Construction Toys, a category which is continuing to ride the lockdown sales wave, plus an overview of what’s new in Imaginative Play and Stationery. Lego’s Marius Lang offers readers a look at Lego’s plans for Q3 and 4, and Diaframma’s Alice Morrison provides insight into changing consumer marketing trends, and how the marketing agency can highlight brands this autumn.
To read this special 116-page issue, click here.